Once Upon a Time...
Joy Supply Cookies were born in a Brooklyn kitchen with a Midwestern heart. A little old-school, a little modern, and baked simply so the ingredients can do the talking.
Here's the Thing
At the grocery store, we’re often asked to choose: better-for-you or better taste. Cookies that promise one usually sacrifice the other. I kept wondering: why does it have to be that way?
Hi, I’m Lindsay. I’ve spent a decade in the food industry cooking, writing recipes, and developing products for brands like Martha Stewart and Sakara Life. I know what goes into making food you can feel good about, and I think we deserve more of it.
I believe we can focus on real, minimally-processed foods and still enjoy delicious treats. With Joy Supply, we keep it simple. We make really good cookies using high-quality ingredients from regional farms that truly care about food.
It’s my way of building the kind of future I hope my daughter, Sophie, will live in.
Founder, CEO
Lindsay Leopold
A Home-Grown Cookie
I dug through the family recipe box and found my Great Grandpa Oscar’s recipe for Crisp Oat Cookies from his 1908 bakery in Monmouth, Illinois. Buttery, crisp, and simply made, this was the perfect place to start.
Brothers Oscar & Charlie Strand open a bakery in Monmouth, IL. (1908)
The bakery specializes in Swedish breads, rolls, and cookies... (1912)
...including their best seller, the Signature Oat Crisp (1915)
Oscar's son Roger returns to the bakery after the Korean War (1953)
After 50 years of business, the family bakery closed its doors (1961)
Years later, Roger passed his love of baking to his grand-daughter, Lindsay (1996)
Lindsay enrolls in culinary school and joins Tom Colicchio's pastry team in NYC (2014)
Lindsay spends several years in Food Media and Product Development for Martha Stewart (2015)
With Sophie at her feet, she starts baking up Joy Supply (2024)
Where Cookies Come From
Joy Supply depends on relationships with farms that take care of their land, because better farming leads to better taste and a better food system.
South Dakota
Minnesota
Florida
In support of a better, natural, and more responsible way of modern farming.
Caring for the land
Reducing the use of herbicides
Supporting biodiversity
better for the next generation
The Best Cookies Are