Hi, I'm Lindsay.
As a mom, I pay close attention to what sits in the snack aisle. I don’t love what I see there: most foods are either loaded with synthetic ingredients, or clean but taste completely blah.
After a decade in the food industry as a recipe writer and product developer, I know it doesn’t have to be this way. A lot of us can agree that it’s time to un-process food and get back to basics. Inspired, I went digging through my family's archives and found my great-grandpa Oscar's recipe from his 1908 bakery in Monmouth, Illinois. A simple, crisp oat cookie became the perfect starting point.
Go on, grab a cookie, and read more of our story below.
Lindsay Leopold
FOUNDER & CEO
Here's the Thing
At the grocery store, we’re often asked to choose: better-for-you or better taste. Cookies that promise one usually sacrifice the other. I kept wondering: why does it have to be that way?
The History
Brothers Oscar & Charlie Strand open a bakery in Monmouth, IL. (1908)
The bakery specializes in Swedish breads, rolls, and cookies... (1912)
...including their best seller, the Signature Oat Crisp (1915)
Oscar's son Roger returns to the bakery after the Korean War (1953)
After 50 years of business, the family bakery closed its doors (1961)
Years later, Roger passed his love of baking to his grand-daughter, Lindsay (1996)
Lindsay enrolls in culinary school and joins Tom Colicchio's pastry team in NYC (2014)
Lindsay spends several years in Food Media and Product Development for Martha Stewart (2015)
With Sophie at her feet, she starts baking up Joy Supply (2024)
Where Cookies Come From
I've learned that the best cookies start with the best ingredients, and the best ingredients start in the field. Joy Supply sources from American regenerative farms because I believe a truly good cookie should do a little good along the way. It means healthier farms, healthier people, and a healthier planet.
Minnesota
South Dakota
Florida
In support of a better, natural, and more responsible way of modern farming.
Caring for the land
Reducing the use of herbicides
Supporting biodiversity
better for the next generation
The Best Cookies Are